How We Work

Step by step — from concept to finished product

Step 1: Brief

You tell us what you want: product type (cream, serum, shampoo, oil), target consumer (age, skin type, concerns), key ingredients or claims (organic, vegan, anti-ageing, hydrating), texture and fragrance preferences, price positioning (mass, premium, luxury), target market (EU, UK, Middle East, Asia), estimated volumes (first order + annual forecast), packaging preferences (eco, premium, minimalist). We can work with a detailed brief or a rough idea — we will help you refine it.

Step 2: Formula development

Our R&D team develops the formulation. Two options: Custom formula: created from scratch based on your brief. Longer (4–6 weeks for first samples), more expensive, but 100% unique to your brand. Adapted formula: based on our library of proven base formulations, customised with your chosen active ingredients, fragrance and texture. Faster (1–2 weeks for samples), more cost-effective. You receive physical samples for evaluation. Feedback, iterations, adjustments — until you approve.

Step 3: Testing

Stability testing: accelerated ageing (40°C / 75% humidity for 3 months = simulated 12+ months shelf life). Challenge testing: preservative efficacy (does the preservation system work?). Dermatological testing: patch test on human volunteers. Safety assessment: by a qualified EU safety assessor (mandatory under Regulation 1223/2009). Timeline: 3–4 months (runs in parallel with packaging development).

Step 4: Registration

CPNP notification (EU Cosmetic Products Notification Portal) — mandatory before placing the product on the EU market. PIF compilation (Product Information File — the product’s complete dossier). Label review: INCI correctness, mandatory warnings, claim compliance, PAO (Period After Opening), batch coding. For non-EU markets: we adapt documentation (UK SCPN, GCC registration, ASEAN notification).

Step 5: Packaging

Final selection of containers (bottles, jars, tubes), closures (caps, pumps, droppers), labels (material, printing, finish). Artwork adaptation: your design fitted to the packaging dimensions with all regulatory elements. Packaging order (lead time: 4–8 weeks depending on complexity and customisation).

Step 6: Production

Raw material procurement and QC testing, batch production (mixing, emulsifying, homogenising), in-process quality checks, filling and sealing, labelling and coding (batch number, expiry date, barcode), quality control release (microbiological, physicochemical, organoleptic). Every batch documented and traceable.

Step 7: Delivery

Palletisation, warehousing (short-term, if needed), delivery to your warehouse, to your distributor, or directly to retail. We handle logistics within the EU — for non-EU destinations, we prepare export documentation and work with your freight forwarder.